Once, it was all about de-seasonalization. New name, same old mistakes.
In Sicilian tourism, there’s much discussion about the issues surrounding overtourism and the need to de-seasonalize tourist flows. These two phenomena, although seemingly opposite, are connected by a common thread: sustainable tourism management.
Overtourism, with its negative impact (according to many, though not us) on local resources and residents’ quality of life, has become a growing problem in various tourist hotspots. Iconic locations such as Taormina and Siracusa in Sicily, for instance, see their historic centers overcrowded during peak season, resulting in issues ranging from infrastructure deterioration to environmental degradation. It is clear that this phenomenon risks compromising the region’s appeal in the long run if not handled differently.
On the other hand, de-seasonalization (so heavily praised by various proponents) could be a vital strategy to spread tourist flows throughout the year, alleviating the pressure on the most visited areas during the summer months. This approach not only helps preserve Sicily’s cultural and natural heritage but also provides economic development opportunities for the region’s lesser-known, less frequented areas. It’s a chance to promote a more sustainable type of tourism, in line with new travel trends favoring authentic and responsible experiences.
In this context, local institutions and tourism operators must work together to develop diverse tourism offerings that attract visitors during traditionally quieter periods. For example, they could focus on cultural, food and wine, or sports events that highlight the unique aspects of the area beyond the summer season.
The challenge is to find a balance between welcoming an increasing number of tourists and preserving the local identity and resources. Sustainable tourism management that includes de-seasonalization not only mitigates the negative effects of overtourism but also creates a more equitable and enduring development model for the territory’s future.